One woman walking on a warm cobbled street, mid-stride and mid-turn so the skirt and her hair are both moving, looking slightly back over her shoulder with a gelato in hand. Cream knit tank, long bias skirt, thin leather belt, gold hoops. Late afternoon sun from behind catching the edge of the skirt. Pale render buildings and shutters soft behind.

Half Past

Meet me at half past.

Soft, easy shapes that don’t ask anything of you. For the coffee, the walk and the six o’clock drink. From £18.

The whole thing before it goes live, 15% off, first pick. Then quiet.

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One woman, UK 20 to 22, standing at a low wooden railing at the edge of an overgrown garden, one hand on the rail, looking away from camera. Blush broderie halter midi, flat gold sandals. Dappled sun through an olive tree.
Small, well-made things for the part of the day you made an occasion.
Five or six friends around two pushed-together café tables. Cups, crumbs, phones face down, coats on chair backs. One mid-story with her hands up. Ordinary café, not a holiday one. UK 8 to 24 visible in one frame, mixed ethnicity, one hijab-wearing woman, one visibly disabled person. Unposed, warm afternoon daylight.

Everyday shapes

Broderie, lace trims, soft floaty layers. Not costume, not fancy dress, not a dress you wear once and photograph twice.

Starts at £18

The mini skirt's £18. The corset top's £24. You don't have to spend forty quid to own something from here, and at first we'd rather you didn't.

Made to repeat

Six pieces that go with each other, and with what you already own. The same skirt with the same top in a different order, for the rest of the year. Nothing here is saving itself.

Sneak peek

Six pieces we're working on. You'll see the rest before anyone else.

  • A woman walking down wide stone steps in a cream tiered ruffle mini skirt with a smocked waistband, lace-trimmed shorts showing beneath the hem. Worn with a blue striped shirt knotted at the waist, a blue shoulder bag, slouched cream socks and burgundy Mary Janes. Late afternoon sun, Georgian railings behind.

    Ruffle Mini Skirt

  • A woman leaning against black iron railings on a Georgian street in a cream corset top with scalloped lace at the neckline, a satin ribbon bow at the centre, tonal floral embroidery through the body and a deep lace hem. Worn with loose chocolate brown trousers, gold hoops, a suede jacket over the railing beside her. Warm low sun.

    Lace Corset Top

  • A woman standing outside a bookshop holding a takeaway coffee, in a cream ditsy floral blouse with sheer puff sleeves, lace trim at the neckline and cuffs, a tie at the bust and a ruffled peplum hem. Worn with black jeans, a tan shoulder bag and small gold hoops. Warm afternoon sun, brick and shopfront glass behind.

    Floral Ruffle Blouse

  • A woman walking along a pavement holding out one side of a floor-length tiered chiffon skirt in a cream ditsy floral, smocked at the waist, so the hem lifts and floats. Worn with a dusty pink ribbed tee, a sage hijab, a small yellow shoulder bag and gold flat sandals. White stucco terraces and railings soft behind, low warm sun.

    Floral Tiered Maxi Skirt

  • A woman sitting outdoors in dappled sun wearing a pale pink pointelle knit cardigan fastened with three satin bows, crochet lace flaring at the cuffs and hem. Worn over a cream satin slip skirt with white socks and burgundy loafers, small dark sunglasses, one arm stretched along the seat back.

    Bow Pointelle Cardigan

  • A woman walking away along a cobbled street and glancing back over her shoulder, in a cream tiered dress with puff sleeves, a smocked back panel tied with a bow, and a scalloped broderie hem. Worn with tan knee boots and a suede shoulder bag, curly hair caught by the light. Low golden sun down a row of pale shopfronts.

    Tiered Broderie Dress

Lace on a Tuesday.

Scalloped along the edge and stitched down flat, so it sits against you rather than scratching. The kind of detail you notice on the third wear, not the first.

Close crop of a scalloped lace neckline against skin, with a stack of fine gold chains resting on the collarbone above it. Warm low sun raking across so the openwork casts small shadows and the eyelets show through.

You'll see it before the door opens.

The whole thing before it goes live, 15% off, and first pick. That's it.

One email to confirm, then quiet until there's something to see.

Unsubscribe any time. How we use your data.

Unsubscribe any time. How we use your data.